Posted inMarketing Strategy
What does the marketing department do?
What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people…
Posted inMarketing Strategy
How to be more intentional in your marketing
One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to:…
Posted inMarketing Strategy
Know Your Target; Know Your Ammo
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world…
Posted inMarketing Strategy
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Posted inCareers
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Posted inMarketing Strategy
Too Few Marketing Resources Got You Down? Here’s an Easy Fix
f you didn't lose some - or all - of your budget, personnel or even your own job during this past year of crazy, consider yourself lucky. One thing we often hear in marketing is "do more with less!" 2020 epitomized that saying 10 times over for many of us.
Posted inMarketing Strategy
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here's what I would do...
Posted inGo To Market Strategy
What Would Christina Do? Go-to-Market Strategy Edition
In this week's edition of What Would Christina Do?, we'll explore why the marketing team needs to take control of, and own, the go-to-market strategy
Posted inCareers
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…