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Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Simple instructions and no-nonsense to-do lists for seasoned CMOs and newbies alike.
Learn go-to-market strategies that boost revenue—and help earn your marketing team the hero status it deserves.
What is the
G.R.I.T Marketing Method?
Christina explains how to build
a GTM strategy with marketing
as the foundation—instead of
as an after thought. Long-term
effectiveness and corporate
influence comes naturally after
knocking GTM strategy out of the park.
Instructions for building
repeatable, predictable, and
programs with an emphasis on
deliberate deliverables. Does
sales assume that successful
campaign was a fluke? This
section proves them wrong.
Finally someone takes the
“magic” out of marketing.
Marketing strategy, messaging,
content, and programs that are
built with purpose lead to the
happy place where corporate
goals become BFFs with
Tools & Technology
How to implement tools and
technology to build more
efficient workflows, increase
performance, and enable your
marketing team to measure
impact consistently and with
ease. It’s easier than
Praise for Sway
Christopher Sinnott, Business Development, Amazon Web
“Whether you are in marketing or
sales, Sway provides a framework
and practical guidance for gaining
trust within your company, allowing
for a more collaborative and
successful implementation of the
Misty Megia, CEO-Creative
Producer, The Theater of
Marketing, and former Global
Head of ProAdvisor Program
and Education, Intuit
“One of the best marketing books
I’ve read in a while. It’s a
combination of outstanding depth,
step-by-step concepts, advice, and,
of course, Christina’s incredible wit.
You’ll find yourself having
aha moments throughout and laughing
along the way.”
Jennifer Klein, Marketing
Consultant, Klein Marketing
“This book is your golden ticket to
understanding how to build
influence. After reading Sway, I was
able to better understand where I
could make an impact in my
company. All of a sudden, I was seen
as the marketing superstar.”