Posted inGo To Market Strategy
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Too Few Marketing Resources Got You Down? Here’s an Easy Fix
f you didn't lose some - or all - of your budget, personnel or even your own job during this past year of crazy, consider yourself lucky. One thing we often hear in marketing is "do more with less!" 2020 epitomized that saying 10 times over for many of us.