Book – SWAY

The Handbook for Effective Marketing Strategy

Simple instructions and no-nonsense to-do lists for seasoned CMOs and newbies alike. Learn go-to-market strategies that boost revenue—and help earn your marketing team the hero status it deserves.

What is the G.R.I.T. Marketing Method?

G.R.I.T. is a simple framework to increase the influence and control you have over the company strategy, go-to-market strategy, marketing strategy and programs—and ultimately overall company performance.

G.R.I.T. stands for

Go-to-Market Strategy

Christina explains how to build at GTM strategy with marketing as the foundation—instead of as an afterthought. Long-term effectiveness and corporate influence comes naturally after knocking GTM strategy out of the park.


Instructions for building repeatable, predictable, and measurable marketing programs with an emphasis on deliberate deliverables. Does sales assume that successful campaign was a fluke? This section proves them wrong.


Finally someone takes the “magic” out of marketing. Marketing strategy, messaging, content, and programs that are build with purpose lead to the happy place where corporate goals become BFFs with customer needs.

Tools and Technology

How to implement tools and technology to build more efficient workflows, increase performance, and enable your marketing team to measure impact consistently and with ease. It’s easier than you think.

What people are saying about SWAY

SWAY is your golden ticket to understanding how to build influence for yourself and your organization.

“What distinguishes Christina is her insight into driving business forward, empowered by data.”

“SWAY takes the mystery out of marketing, breaking it down into manageable concepts and clear to-do lists.”

Christina’s lighthearted vibe breathes new life into how marketers can—and must—market themselves.”

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