G.R.I.T. Marketing Method

+ Grow revenue
+ Increase influence
+ Add value
+ Show impact

Author. Advisor. Speaker.

G.R.I.T. evangelist.

Top go-to-market and marketing strategist Christina Del Villar advises marketing leaders on how to develop more effective strategies, build influence across the organization, and market with intent and GRIT.

How, you ask? Let’s hop on a quick call!

Sway: Implement the G.R.I.T Marketing Method to Gain Influence and Drive Corporate Strategy

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method, which goes beyond the basics to illustrate how marketing professionals can successfully influence corporate strategy.

Sway Book Cover
Christina Del Villar


International Marketing Speaker. Presented at conferences including South by Southwest (SXSW), Siggraph, and Growth Marketing B2B and on behalf of companies including Oracle, Autodesk, Udacity, Bill.com, and more.

Covering topics such as GRIT Marketing, Crisis Communications, AI in Marketing, Go-to-Market Strategy, Marketing as a Revenue Knowledge Center, and more. She has been a speaker and moderator for hundreds of webinars across multiple industries including technology and software, financial services, ecommerce, education, media & entertainment, and more.

Trusted GTM Advisor

Twenty-five year Silicon Valley go-to-market and marketing strategy expert. Using a proven, time-boxed method, Christina helps B2B companies boost revenue growth by accelerating pipeline. She offers prescriptive go-to-market and marketing strategic planning and audits. Backed by real-world experience developing and managing corporate and marketing strategy, she has advised startups, SMBs, enterprises, and Fortune 500 companies.

What people are saying about Christina

Image of David Meerman Scott

David Meerman Scott
Wall Street Journal Bestselling Author

“Rather than prattling on about products and
obsessing over sales leads, Christina shows you
how to build a powerful go-to-market approach.

The G.R.I.T. Marketing Method is your ticket to
joining the C-suite as the leader
of company strategy.”

Stacy Ennis

Stacy Ennis
Bestselling Author

“Christina Del Villar is the go-to expert on marketing that increases revenue and grows impact.

In Sway, she breaks down complicated marketing strategies into a clear, step-by-step method any marketer or CMO can implement for success.”

As Seen In

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Harvard Business Review
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