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Know Your Target; Know Your Ammo
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too. What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Too Few Marketing Resources Got You Down? Here’s an Easy Fix
f you didn’t lose some — or all — of your budget, personnel or even your own job during this past year of crazy, consider yourself lucky. One thing we often hear in marketing is “do more with less!” 2020 epitomized that saying 10 times over for many of us.
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here’s what I would do…
What Would Christina Do? Go-to-Market Strategy Edition
In this week’s edition of What Would Christina Do?, we’ll explore why the marketing team needs to take control of, and own, the go-to-market strategy
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
How to Market Yourself as a Job Candidate
Stuck in a job you don’t like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
How I Built a (Marketing) Rocketship
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”
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