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Learn about all things marketing and go-to-market strategy. From best practices and tips and tricks, to building influence and trust as a marketing professional.

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What does the marketing department do?

What does the marketing department do?

What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people don’t really understand what marketing actually does, other than make t-shirts. So let’s start with a short list of the things that a marketing departmentContinue reading “What does the marketing department do?”

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How to be more intentional in your marketing

How to be more intentional in your marketing

One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”

CMS Wire June 14, 2021

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

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