Highlight post
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
All posts
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here’s what I would do…
What Would Christina Do? Go-to-Market Strategy Edition
In this week’s edition of What Would Christina Do?, we’ll explore why the marketing team needs to take control of, and own, the go-to-market strategy
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
How to Market Yourself as a Job Candidate
Stuck in a job you don’t like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
How I Built a (Marketing) Rocketship
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”
Pro Tip #1 – The Marketer in the Mirror
At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory—or even job security—we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”
My best interview tips for landing your dream job
First published in NBC’s Grow Your ultimate goal with any interview process is to speak their language and show how you fit. I’m a marketing professional with 25 years of experience in Silicon Valley, and I have interviewed, mentored, advised, and hired hundreds of job candidates. Very often, it’s easy to look at a careerContinue reading “My best interview tips for landing your dream job”
6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing
I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”
A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant
In Part One of this series, we looked at how you can help your company stay relevant. Next I’d like to deep dive a little more into how to emphasize your impact and the value you bring. Marketing budgets are still contracting; marketing professionals are still losing their jobs. Even Google announced a few weeksContinue reading “A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant”
Loading…
Something went wrong. Please refresh the page and/or try again.
Interested in becoming a guest blogger?
We are always looking for quality content that will help marketing professionals succeed. Fill out the form and you will be contacted soon.
Get new content delivered directly to your inbox.
You can receive email notifications about Christina’s activities and latest content, including blog posts, by joining the email list. We promise not to email you too often, and only with cool stuff. If you think it sucks, you can always unsubscribe.
