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What does the marketing department do?
What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people don’t really understand what marketing actually does, other than make t-shirts. So let’s start with a short list of the things that a marketing departmentContinue reading “What does the marketing department do?”
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How to be more intentional in your marketing
One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”
Know Your Target; Know Your Ammo
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too. What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Too Few Marketing Resources Got You Down? Here’s an Easy Fix
f you didn’t lose some — or all — of your budget, personnel or even your own job during this past year of crazy, consider yourself lucky. One thing we often hear in marketing is “do more with less!” 2020 epitomized that saying 10 times over for many of us.
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here’s what I would do…
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