Any good marketing plan – be it a go-to-market strategy or a tactical campaign to collect leads – should start with the customer journey. Afterall, we can’t meet our customer’s expectations if we don’t know what they are.
When you map out the customer journey, you should spend time thinking through your customers perspectives:
- What are their pain points?
- What will trigger them to make a purchase?
- How will my product/service make their lives better?
Chances are you, as a good marketer, have already thought through these points, but you may not have created a visual map of the full customer experience. Taking the time to do this is useful because it allows you to hone in on the different stages, and identify:
- Where marketing has influence
- Where prospective customers drop off
- Which stages could benefit from improvements
Mapping the customer journey will support you at a strategic level so that you ensure your marketing plans align with the customer needs. Lucky for you, I have a worksheet that will help you do this.
Pop in your email and I’ll send you the worksheet that will get you going on your maps.