Posted inGo To Market Strategy
Posted inGo To Market Strategy
The Four Components of a Go-to-Market Strategy
A go-to-market strategy is different from a business strategy, but they should work together. So let's start by clarifying the difference: A go-to-market strategy is the process used to bring…
Posted inGo To Market Strategy
What Would Christina Do? Go-to-Market Strategy Edition
In this week's edition of What Would Christina Do?, we'll explore why the marketing team needs to take control of, and own, the go-to-market strategy