The Four Components of a Go-to-Market Strategy

A go-to-market strategy is different from a business strategy, but they should work together. So let’s start by clarifying the difference: A go-to-market strategy is the process used to bring the company, a product, or a solution to market. Whereas a business strategy considers the overall company functions – such as how to get theContinue reading “The Four Components of a Go-to-Market Strategy”