Marketing Strategy - Christina Del Villar

What Would Christina Do: Let’s talk about forecasting.

What Would Christina Do? I'm creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?

May 19, 2022

Marketing Strategy

What Would Christina Do: How do you build a successful marketing plan?

Question: I'm trying to build a marketing plan for my new company. I've read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?

April 21, 2022

Marketing Strategy

Everyone Has an Opinion: Building Influence Across the Organization

The Revenue Rehab podcast, ''Everyone Has An Opinion: Building Influence Across the Organization'' with Brandi Starr and Christina Del Vilalr

April 13, 2022

Marketing Strategy

Marketing With Intent

Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask…

April 7, 2022

Episode 55 Five authors on how they did it

Marketing Strategy

Stacy Ennis Podcast: Five Authors On How They Did It

March 21, 2022

Marketing Strategy

This Is Your Most Important Marketing Channel

How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your…

February 17, 2022

I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why?

Marketing Strategy

What Would Christina Do: What tools should I have in my MarTech stack?

Q: I recently started a new role and I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It's not…

February 3, 2022

Marketing Strategy

The Importance Of Internal Marketing

As marketers, we often get in the habit of patting ourselves on the back because no one else will do it for us. Other departments don't understand what we do…

November 17, 2021

Marketing Strategy

What is a MarTech Stack? (And Do We Really Need It?)

There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make…

November 3, 2021

Marketing Strategy

Content Strategy Framework: A Repeatable, Predictable, and Measurable Process

Content marketing has become a key tactic to get a potential customer's attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company…

October 20, 2021