The Importance Of Internal Marketing

As marketers, we often get in the habit of patting ourselves on the back because no one else will do it for us. Other departments don’t understand what we do or how we rate success, so we often end up being our own cheerleaders.  The problem with this approach is that you’re missing opportunities toContinue reading “The Importance Of Internal Marketing”

What is a MarTech Stack? (And Do We Really Need It?)

There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make their campaigns more effective and efficient.  These tools are often grouped together and referred to as a MarTech stack, but let’s look a little closerContinue reading “What is a MarTech Stack? (And Do We Really Need It?)”

Content Strategy Framework: A Repeatable, Predictable, and Measurable Process

Content marketing has become a key tactic to get a potential customer’s attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company before they begin talking to a sales rep.  That means the marketing department has a lot of pressure to produce quality content on a regularContinue reading “Content Strategy Framework: A Repeatable, Predictable, and Measurable Process”

What does the marketing department do?

What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people don’t really understand what marketing actually does, other than make t-shirts. So let’s start with a short list of the things that a marketing departmentContinue reading “What does the marketing department do?”

How to be more intentional in your marketing

One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”

Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike.  There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too.  What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out: