What Would Christina Do: What data should I be measuring regularly?

Q: I understand that data is important to a marketer, but I’m really not sure what data I should be looking at, or how to use it. Can you point me in the right direction? Data can definitely help a marketer understand the success of their campaigns, and make decisions about where to focus timeContinue reading “What Would Christina Do: What data should I be measuring regularly?”

What Is a Map of Influence and How To Define Yours

Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you’re new to a company or are an experienced marketing professional, understanding how your role impacts other teams and departments is a key factor in being a successful marketer. The concept may seem simple, but the task of reallyContinue reading “What Is a Map of Influence and How To Define Yours”

What Would Christina Do: Internal Marketing Edition

What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are ready to market yourself internally, but you have no idea where to begin. Marketers of all levels find themselves in this exact situation. It doesn’tContinue reading “What Would Christina Do: Internal Marketing Edition”

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”

Pro Tip #1 – The Marketer in the Mirror

At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory-or even job security-we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”