Posted inCareers
The 3 Reasons Your Role As A Marketer Is Being Undervalued
Learn how to start strategically flip the script and establish yourself as a go-to marketing leader inside your organization.
Posted inCareers
How To Land Your Dream Job And Enhance Your Marketing Career
Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?
Posted inCareers
What Would Christina Do: What data should I be measuring regularly?
Q: I understand that data is important to a marketer, but I'm really not sure what data I should be looking at, or how to use it. Can you point…
Posted inCareers
What Is a Map of Influence and How To Define Yours
Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…
Posted inCareers
What Would Christina Do: Internal Marketing Edition
What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are…
Posted inCareers
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Posted inCareers
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…
Posted inCareers
How to Market Yourself as a Job Candidate
Stuck in a job you don't like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Posted inCareers
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.