How trust, influence, and alignment come into play when getting what you need from within the company structure.
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
Stuck in a job you don’t like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory—or even job security—we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”
First published in NBC’s Grow Your ultimate goal with any interview process is to speak their language and show how you fit. I’m a marketing professional with 25 years of experience in Silicon Valley, and I have interviewed, mentored, advised, and hired hundreds of job candidates. Very often, it’s easy to look at a careerContinue reading “My best interview tips for landing your dream job”
I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”