Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?
Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…
Stuck in a job you don't like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.