Posted inMarketing Strategy
This Is Your Most Important Marketing Channel
How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your…
Posted inMarketing Strategy
Content Strategy Framework: A Repeatable, Predictable, and Measurable Process
Content marketing has become a key tactic to get a potential customer's attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company…
Posted inMarketing Strategy
How to be more intentional in your marketing
One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to:…
Posted inMarketing Strategy
Know Your Target; Know Your Ammo
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world…
Posted inMarketing Strategy
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Posted inMarketing Strategy
A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant
In Part One of this series, we looked at how you can help your company stay relevant. Next I'd like to deep dive a little more into how to emphasize…
Posted inMarketing Strategy
A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience
It's been about six weeks already (give or take a week or two). The initial shock has worn off and we are settling into our routines. Hopefully we all have…