Posted inMarketing Strategy
Marketing With Intent
Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask…
Posted inMarketing Strategy
This Is Your Most Important Marketing Channel
How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your…
Posted inMarketing Strategy
What Would Christina Do: What tools should I have in my MarTech stack?
Q: I recently started a new role and I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It's not…
Posted inMarketing Strategy
What is a MarTech Stack? (And Do We Really Need It?)
There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make…
Posted inMarketing Strategy
What does the marketing department do?
What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people…
Posted inMarketing Strategy
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Posted inCareers
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Posted inMarketing Strategy
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here's what I would do...
Posted inCareers
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…
Posted inCareers
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.