We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.
I have always had an entrepreneurial mindset-whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies…