How trust, influence, and alignment come into play when getting what you need from within the company structure.
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”