There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make their campaigns more effective and efficient. These tools are often grouped together and referred to as a MarTech stack, but let’s look a little closerContinue reading “What is a MarTech Stack? (And Do We Really Need It?)”
Content marketing has become a key tactic to get a potential customer’s attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company before they begin talking to a sales rep. That means the marketing department has a lot of pressure to produce quality content on a regularContinue reading “Content Strategy Framework: A Repeatable, Predictable, and Measurable Process”
A go-to-market strategy is different from a business strategy, but they should work together. So let’s start by clarifying the difference: A go-to-market strategy is the process used to bring the company, a product, or a solution to market. Whereas a business strategy considers the overall company functions – such as how to get theContinue reading “The Four Components of a Go-to-Market Strategy”
One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”
How trust, influence, and alignment come into play when getting what you need from within the company structure.
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”