grit - Christina Del Villar

What is a MarTech Stack? (And Do We Really Need It?)

There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make…

November 3, 2021

Marketing Strategy

Content Strategy Framework: A Repeatable, Predictable, and Measurable Process

Content marketing has become a key tactic to get a potential customer's attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company…

October 20, 2021

Podcast

Turning Marketing into a Revenue Knowledge Center

October 12, 2021

Go To Market Strategy

The Four Components of a Go-to-Market Strategy

A go-to-market strategy is different from a business strategy, but they should work together. So let's start by clarifying the difference: A go-to-market strategy is the process used to bring…

October 6, 2021

Marketing Strategy

How to be more intentional in your marketing

One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to:…

July 29, 2021

Careers

What Would Christina Do – Building Influence Edition

How trust, influence, and alignment come into play when getting what you need from within the company structure.

May 7, 2021

Careers

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…

April 9, 2021

Marketing Strategy

How I Built a (Marketing) Rocketship

I have always had an entrepreneurial mindset-whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies…

March 15, 2021