Posted inCareers
The 3 Reasons Your Role As A Marketer Is Being Undervalued
Learn how to start strategically flip the script and establish yourself as a go-to marketing leader inside your organization.
Posted inMarketing Strategy
What Would Christina Do: Let’s talk about forecasting.
What Would Christina Do? I'm creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?
Posted inCareers
How To Land Your Dream Job And Enhance Your Marketing Career
Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?
Posted inMarketing Strategy
What Would Christina Do: How do you build a successful marketing plan?
Question: I'm trying to build a marketing plan for my new company. I've read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?
Posted inCareers
What Would Christina Do: What data should I be measuring regularly?
Q: I understand that data is important to a marketer, but I'm really not sure what data I should be looking at, or how to use it. Can you point…
Posted inCareers
What Is a Map of Influence and How To Define Yours
Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…
Posted inCareers
What Would Christina Do: Internal Marketing Edition
What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are…
Posted inMarketing Strategy
The Importance Of Internal Marketing
As marketers, we often get in the habit of patting ourselves on the back because no one else will do it for us. Other departments don't understand what we do…
Posted inMarketing Strategy
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Posted inCareers
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.