Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:
Tag Archives: influence
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
Pro Tip #1 – The Marketer in the Mirror
At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory—or even job security—we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”
6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing
I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”