What Would Christina Do? I'm creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?
Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?
Question: I'm trying to build a marketing plan for my new company. I've read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?
Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…
As marketers, we often get in the habit of patting ourselves on the back because no one else will do it for us. Other departments don't understand what we do…
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out: