What Would Christina Do? I’m creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?
Question: I’m trying to build a marketing plan for my new company. I’ve read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?
Q: I recently started a new role and I’m starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It’s not a sexy topic, but these tools and systems are needed to accomplish your job. They help you build and run programs as well as manageContinue reading “What Would Christina Do: What tools should I have in my MarTech stack?”
Q: I understand that data is important to a marketer, but I’m really not sure what data I should be looking at, or how to use it. Can you point me in the right direction? Data can definitely help a marketer understand the success of their campaigns, and make decisions about where to focus timeContinue reading “What Would Christina Do: What data should I be measuring regularly?”
What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are ready to market yourself internally, but you have no idea where to begin. Marketers of all levels find themselves in this exact situation. It doesn’tContinue reading “What Would Christina Do: Internal Marketing Edition”
How trust, influence, and alignment come into play when getting what you need from within the company structure.
What would you do to protect your team? Here’s what I would do…
In this week’s edition of What Would Christina Do?, we’ll explore why the marketing team needs to take control of, and own, the go-to-market strategy