How trust, influence, and alignment come into play when getting what you need from within the company structure.
Tag Archives: WWCD
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here’s what I would do…
What Would Christina Do? Go-to-Market Strategy Edition
In this week’s edition of What Would Christina Do?, we’ll explore why the marketing team needs to take control of, and own, the go-to-market strategy