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Christina Del Villar creates effective go-to-market strategies for companies that want to smash revenue goals.
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What Would Christina Do: Let's talk about forecasting.
Posted inMarketing Strategy

What Would Christina Do: Let’s talk about forecasting.

What Would Christina Do? I'm creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?
May 19, 2022
What Would Christina Do: How do you build a successful marketing plan?
Posted inMarketing Strategy

What Would Christina Do: How do you build a successful marketing plan?

Question: I'm trying to build a marketing plan for my new company. I've read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?
April 21, 2022
I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why?
Posted inMarketing Strategy

What Would Christina Do: What tools should I have in my MarTech stack?

Q: I recently started a new role and I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It's not…
February 3, 2022
WWCD What data should I be measuring regularly
Posted inCareers

What Would Christina Do: What data should I be measuring regularly?

Q: I understand that data is important to a marketer, but I'm really not sure what data I should be looking at, or how to use it. Can you point…
January 20, 2022
I want to market myself internally. Where do I start
Posted inCareers

What Would Christina Do: Internal Marketing Edition

What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are…
December 1, 2021
What Would Christina Do – Building Influence Edition
Posted inCareers

What Would Christina Do – Building Influence Edition

How trust, influence, and alignment come into play when getting what you need from within the company structure.
May 7, 2021
for the birds
Posted inMarketing Strategy

What Would Christina Do? For the Birds Edition

What would you do to protect your team? Here's what I would do...
April 30, 2021
What Would Christina Do? Go-to-Market Strategy Edition
Posted inGo To Market Strategy

What Would Christina Do? Go-to-Market Strategy Edition

In this week's edition of What Would Christina Do?, we'll explore why the marketing team needs to take control of, and own, the go-to-market strategy
April 23, 2021

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