Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask…
How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your…
A go-to-market strategy is different from a business strategy, but they should work together. So let's start by clarifying the difference: A go-to-market strategy is the process used to bring…
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world…
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.
It's been about six weeks already (give or take a week or two). The initial shock has worn off and we are settling into our routines. Hopefully we all have…