Marketing With Intent

Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask the sales team they offer a thoughtful response, “Those leads sucked.” Hmmmm…maybe they’re right. That’s where marketing with intent comes in.  Find The Right AudienceContinue reading “Marketing With Intent”

This Is Your Most Important Marketing Channel

How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your programs more efficiently. We are so focused on outside tools, technologies, programs, and challenges that we often overlook our most important marketing channel – ourContinue reading “This Is Your Most Important Marketing Channel”

The Four Components of a Go-to-Market Strategy

A go-to-market strategy is different from a business strategy, but they should work together. So let’s start by clarifying the difference: A go-to-market strategy is the process used to bring the company, a product, or a solution to market. Whereas a business strategy considers the overall company functions – such as how to get theContinue reading “The Four Components of a Go-to-Market Strategy”

Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike.  There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too.  What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant

In Part One of this series, we looked at how you can help your company stay relevant. Next I’d like to deep dive a little more into how to emphasize your impact and the value you bring.  Marketing budgets are still contracting; marketing professionals are still losing their jobs. Even Google announced a few weeksContinue reading “A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant”

A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience

COVID-19 created a the new norm, but it what that looks like has change again and again. Before you know it the new norm will be so last week, or even yesterday, especially as different regions “open back up” in different ways and at different paces. You as a marketing leader need to help yourContinue reading “A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience”