Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike.  There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too.  What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant

In Part One of this series, we looked at how you can help your company stay relevant. Next I’d like to deep dive a little more into how to emphasize your impact and the value you bring.  Marketing budgets are still contracting; marketing professionals are still losing their jobs. Even Google announced a few weeksContinue reading “A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant”

A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience

It’s been about six weeks already (give or take a week or two). The initial shock has worn off and we are settling into our routines. Hopefully we all have a decent amount of TP and flour. This is the new norm, for now. But, wait for it — it will change again, and thenContinue reading “A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience”