What Would Christina Do: What tools should I have in my MarTech stack?

Q: I recently started a new role and I’m starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It’s not a sexy topic, but these tools and systems are needed to accomplish your job. They help you build and run programs as well as manageContinue reading “What Would Christina Do: What tools should I have in my MarTech stack?”

Content Strategy Framework: A Repeatable, Predictable, and Measurable Process

Content marketing has become a key tactic to get a potential customer’s attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company before they begin talking to a sales rep.  That means the marketing department has a lot of pressure to produce quality content on a regularContinue reading “Content Strategy Framework: A Repeatable, Predictable, and Measurable Process”

Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike.  There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too.  What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”

How I Built a (Marketing) Rocketship

I have always had an entrepreneurial mindset-whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”