marketing strategy - Christina Del Villar

I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why?

What Would Christina Do: What tools should I have in my MarTech stack?

Q: I recently started a new role and I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It's not…

February 3, 2022

Marketing Strategy

Content Strategy Framework: A Repeatable, Predictable, and Measurable Process

Content marketing has become a key tactic to get a potential customer's attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company…

October 20, 2021

Marketing Strategy

Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world…

July 8, 2021

Marketing Strategy

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let's explore how your brand can stand out:

June 14, 2021

Careers

What Would Christina Do – Building Influence Edition

How trust, influence, and alignment come into play when getting what you need from within the company structure.

May 7, 2021

Marketing Strategy

What Would Christina Do? For the Birds Edition

What would you do to protect your team? Here's what I would do...

April 30, 2021

Go To Market Strategy

What Would Christina Do? Go-to-Market Strategy Edition

In this week's edition of What Would Christina Do?, we'll explore why the marketing team needs to take control of, and own, the go-to-market strategy

April 23, 2021

Careers

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…

April 9, 2021

Careers

Pro Tip #2 – How to Claim Your Seat at the Corporate Table

Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.

March 18, 2021

Marketing Strategy

How I Built a (Marketing) Rocketship

I have always had an entrepreneurial mindset-whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies…

March 15, 2021