Content marketing has become a key tactic to get a potential customer’s attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company before they begin talking to a sales rep. That means the marketing department has a lot of pressure to produce quality content on a regularContinue reading “Content Strategy Framework: A Repeatable, Predictable, and Measurable Process”
Tag Archives: marketing strategy
Know Your Target; Know Your Ammo
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too. What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”
Forget Voice of Customer. Where Is Your Brand’s Voice?
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:
What Would Christina Do – Building Influence Edition
How trust, influence, and alignment come into play when getting what you need from within the company structure.
What Would Christina Do? For the Birds Edition
What would you do to protect your team? Here’s what I would do…
What Would Christina Do? Go-to-Market Strategy Edition
In this week’s edition of What Would Christina Do?, we’ll explore why the marketing team needs to take control of, and own, the go-to-market strategy
Uplevel Your Marketing Career in One “Easy” Step
We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”
Pro Tip #2 – How to Claim Your Seat at the Corporate Table
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
How I Built a (Marketing) Rocketship
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”
6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing
I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”