Content marketing has become a key tactic to get a potential customer’s attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company before they begin talking to a sales rep. That means the marketing department has a lot of pressure to produce quality content on a regularContinue reading “Content Strategy Framework: A Repeatable, Predictable, and Measurable Process”
A go-to-market strategy is different from a business strategy, but they should work together. So let’s start by clarifying the difference: A go-to-market strategy is the process used to bring the company, a product, or a solution to market. Whereas a business strategy considers the overall company functions – such as how to get theContinue reading “The Four Components of a Go-to-Market Strategy”
What does the marketing department do? Seems like a simple question, yet so many marketers struggle to articulate their value to the company, which means that a lot of people don’t really understand what marketing actually does, other than make t-shirts. So let’s start with a short list of the things that a marketing departmentContinue reading “What does the marketing department do?”
One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”
My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike. There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too. What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”
Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:
How trust, influence, and alignment come into play when getting what you need from within the company structure.
f you didn’t lose some — or all — of your budget, personnel or even your own job during this past year of crazy, consider yourself lucky. One thing we often hear in marketing is “do more with less!” 2020 epitomized that saying 10 times over for many of us.