Posted inCareers
The 3 Reasons Your Role As A Marketer Is Being Undervalued
Learn how to start strategically flip the script and establish yourself as a go-to marketing leader inside your organization.
Posted inMarketing Strategy
What Would Christina Do: Let’s talk about forecasting.
What Would Christina Do? I'm creating a new program and have been tasked with presenting an estimate for program success. How do I forecast anticipated results from campaigns and programs?
Posted inCareers
How To Land Your Dream Job And Enhance Your Marketing Career
Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?
Posted inMarketing Strategy
What Would Christina Do: How do you build a successful marketing plan?
Question: I'm trying to build a marketing plan for my new company. I've read your post about the need to be intentional, so can you share best practices for creating an intentional marketing plan?
Posted inMarketing Strategy
Everyone Has an Opinion: Building Influence Across the Organization
The Revenue Rehab podcast, ''Everyone Has An Opinion: Building Influence Across the Organization'' with Brandi Starr and Christina Del Vilalr
Posted inMarketing Strategy
Marketing With Intent
Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask…
Posted inMarketing Strategy
This Is Your Most Important Marketing Channel
How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your…
Posted inMarketing Strategy
What Would Christina Do: What tools should I have in my MarTech stack?
Q: I recently started a new role and I'm starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It's not…