How to be more intentional in your marketing

One of the key tenets of my G.R.I.T. Marketing Method is learning how to be more intentional in your marketing programs. Being intentional with your marketing programs will lead to: more qualified leads higher conversion more overall impact What does it mean to be an intentional marketer? Put simply, an intention is the plan youContinue reading “How to be more intentional in your marketing”

Know Your Target; Know Your Ammo

My superpower (or maybe a curse?) is identifying marketing strategy in everything I see, everywhere I go, including on a hike.  There is so much talk in the marketing world about knowing your target audience and customer, but…You need to know what ammo you have to use too.  What content do you have that speaksContinue reading “Know Your Target; Know Your Ammo”

Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”