Marketing With Intent

Did you know 50% of marketing leads go untouched by sales? That sounds like a crazy high number. Like, what are they doing with our amazing leads?! When you ask the sales team they offer a thoughtful response, “Those leads sucked.” Hmmmm…maybe they’re right. That’s where marketing with intent comes in.  Find The Right AudienceContinue reading “Marketing With Intent”

This Is Your Most Important Marketing Channel

How to take advantage of your most important marketing channel — your website. I like to talk about MarTech and the importance of utilizing the right tools to run your programs more efficiently. We are so focused on outside tools, technologies, programs, and challenges that we often overlook our most important marketing channel – ourContinue reading “This Is Your Most Important Marketing Channel”

What Would Christina Do: What tools should I have in my MarTech stack?

Q: I recently started a new role and I’m starting from scratch building a complete and effective MarTech stack. Can you share your favorite tools and why? MarTech. It’s not a sexy topic, but these tools and systems are needed to accomplish your job. They help you build and run programs as well as manageContinue reading “What Would Christina Do: What tools should I have in my MarTech stack?”

What Would Christina Do: What data should I be measuring regularly?

Q: I understand that data is important to a marketer, but I’m really not sure what data I should be looking at, or how to use it. Can you point me in the right direction? Data can definitely help a marketer understand the success of their campaigns, and make decisions about where to focus timeContinue reading “What Would Christina Do: What data should I be measuring regularly?”