Posted inCareers
What Would Christina Do: What data should I be measuring regularly?
Q: I understand that data is important to a marketer, but I'm really not sure what data I should be looking at, or how to use it. Can you point…
Posted inCareers
What Is a Map of Influence and How To Define Yours
Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…
Posted inCareers
What Would Christina Do: Internal Marketing Edition
What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are…
Posted inMarketing Strategy
The Importance Of Internal Marketing
As marketers, we often get in the habit of patting ourselves on the back because no one else will do it for us. Other departments don't understand what we do…
Posted inMarketing Strategy
What is a MarTech Stack? (And Do We Really Need It?)
There are a lot of tools, systems, and technologies at the disposal of marketing professionals. In fact, there are more than 5,000 options that marketing professionals can utilize to make…
Posted inMarketing Strategy
Content Strategy Framework: A Repeatable, Predictable, and Measurable Process
Content marketing has become a key tactic to get a potential customer's attention. In fact, nearly half of buyers are consuming three to five pieces of content from a company…
Posted inGo To Market Strategy
The Four Components of a Go-to-Market Strategy
A go-to-market strategy is different from a business strategy, but they should work together. So let's start by clarifying the difference: A go-to-market strategy is the process used to bring…
