Stuck in a job you don’t like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.
Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning—if not owning—the go-to-market strategy. Learn more.
I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”
At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory—or even job security—we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”
First published in NBC’s Grow Your ultimate goal with any interview process is to speak their language and show how you fit. I’m a marketing professional with 25 years of experience in Silicon Valley, and I have interviewed, mentored, advised, and hired hundreds of job candidates. Very often, it’s easy to look at a careerContinue reading “My best interview tips for landing your dream job”
I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”
In Part One of this series, we looked at how you can help your company stay relevant. Next I’d like to deep dive a little more into how to emphasize your impact and the value you bring. Marketing budgets are still contracting; marketing professionals are still losing their jobs. Even Google announced a few weeksContinue reading “A Marketer’s Guide to Surviving a Crisis Part Two: A Path for You to Stay Relevant”
It’s been about six weeks already (give or take a week or two). The initial shock has worn off and we are settling into our routines. Hopefully we all have a decent amount of TP and flour. This is the new norm, for now. But, wait for it — it will change again, and thenContinue reading “A Marketer’s Guide to Surviving a Crisis Part One: 5 Tips to Stay Relevant with Your Audience”
You’ve watched the news, seen the curve, heard the stats (unless you’ve been living in a cave, which right now is totally acceptable, or you’re the Governor of Georgia). The world feels radically different than it did a few months ago. And as coronavirus fears escalate and uncertainty grows for businesses, the majority of marketers—ifContinue reading “Navigating a Brave New World Together (Six Feet Apart)”
I had the unique opportunity to speak on a panel discussion on training data for machine learning entitled AI AI Oh! during SXSW 2019. The discussion triggered an exchange of viewpoints among the expert panelists, and the audience, which ranged from how the data is being used in various industries, how much training data you need toContinue reading “SXSW 2019 Panel – AI, AI, Oh: How Top Companies are Creating, and Using, Training Data”