Forget Voice of Customer. Where Is Your Brand’s Voice?

Marketers today are competing against so much noise in the online world. And the din has grown exponentially louder during COVID-19, through applications like Clubhouse and messaging from your competition. But these strange times also bring an opportunity to amplify the voice of your corporate brand (as well as your own). Let’s explore how your brand can stand out:

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that’s a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their tenure. You know, that blah phase when nothing’s going on with the product, all’s quiet on the industry front, it seems like there’s no newContinue reading “Uplevel Your Marketing Career in One “Easy” Step”

How I Built a (Marketing) Rocketship

I have always had an entrepreneurial mindset—whether it was adding more readers to my paper route, exponentially increasing our school fundraiser donations, convincing everyone I met that Girl Scout cookies just tasted better, or getting our high school Junior Achievement company to pay for my college. Fortunately I was born and raised in the BayContinue reading “How I Built a (Marketing) Rocketship”

Pro Tip #1 – The Marketer in the Mirror

At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory—or even job security—we forget to turn those skills around and use them on ourselves. When trying to land that dream job or go from individual contributor to management, the first stepContinue reading “Pro Tip #1 – The Marketer in the Mirror”

My best interview tips for landing your dream job

First published in NBC’s Grow Your ultimate goal with any interview process is to speak their language and show how you fit. I’m a marketing professional with 25 years of experience in Silicon Valley, and I have interviewed, mentored, advised, and hired hundreds of job candidates.  Very often, it’s easy to look at a careerContinue reading “My best interview tips for landing your dream job”

6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing

I recently did an interview with Authority Magazine. They asked me what are the five things I wish someone told me before I started my marketing career. Thought I’d share those here (and I added one more). You can read the full article here. Empower yourself. No one is going to swish a magic wandContinue reading “6 Things I Wish Someone Would Have Told Me Before Starting a Career In Marketing”